INOVAÇÃO TECNOLÓGICA NO ACOMPANHAMENTO FARMACÊUTICO COMO ESTRATÉGIA PARA MELHORAR O USO RACIONAL DE MEDICAMENTOS E A LOGISTICA REVERSA

Abstract

Low medication adherence and the difficulty of maintaining continuous care represent a growing challenge for public health, especially in the context of expanding digital health solutions. There is a lack of models that integrate technology, pharmaceutical care, and sustainable practices into patients’ daily routines, highlighting the need for more connected and personalized approaches. This study presents a pharmaceutical subscription model designed to optimize treatment organization, enhance therapeutic safety, and promote the responsible use of medications. The proposal incorporates digital resources such as automated reminders, therapeutic personalization, remote pharmaceutical follow-up, and incentives for reverse logistics, strengthening the connection between patients and pharmacists. The initiative is expected to improve treatment adherence, reduce errors associated with inappropriate medication use, and encourage more environmentally conscious practices. Thus, the study reinforces the relevance of technological solutions that redefine pharmaceutical practice, making care more efficient, sustainable, and aligned with contemporary health demands.