Aplicação de Ferramentas de Gestão Estratégica na Melhoria Organizacional

Estudo de caso na Decares Comércio Ltda em Manaus

Abstract

This study aimed to develop an action plan focused on improving the administrative management of Decares Comércio Ltda., a pharmaceutical distribution company located in Manaus. The research sought to analyze the main organizational challenges identified through a business diagnosis, proposing strategic interventions capable of contributing to the improvement of internal processes, organizational communication, and operational performance. The study adopted an applied research methodology with a qualitative and quantitative approach, descriptive and exploratory nature, and case study as the technical procedure. Data were collected through interviews, observation, and document analysis, enabling the identification of weaknesses related to the lack of formalized processes, deficiencies in internal communication, centralized decision-making, and the absence of structured performance indicators. Based on the analysis of the results, strategic management and quality tools such as SWOT Analysis, GUT Matrix, 5W2H, and KPIs were applied to prioritize problems and structure corrective actions. It was concluded that the implementation of structured managerial practices significantly contributes to organizational strengthening, promoting greater administrative efficiency, strategic alignment, and continuous process improvement.